INDUSTRY:
BANKING
CLIENT:
PAGMODA
YEAR:
2024
EXPERIENCE:
UX/UI DESIGN
PagModa is a financial company specializing in fashion retail in Brazil. The task was to create a website that reflects the dynamism and practicality of the brand, ensuring that communication is clear and direct.
Challenge
Create a website for the brand to establish and distinguish it in the market, emphasizing its unique qualities and products.
My role
I was the Lead Designer on this project.
My responsabilities
I worked on the discovery process, sketches, prototypes and final screens.
design process
We followed the three phases of Design Thinking: discovery, ideation, and implementation.
discovery
In the discovery phase, we focused on understanding the client's requirements and pain points. We conducted a workshop using the business model canvas to gain a comprehensive understanding of the business, including its motivations, goals, unique qualities, and target personas. Additionally, we analyzed competitors' websites and provided visual references to help the client visualize and brainstorm ideas for their landing page. We discovered that the page needed to be easy to comprehend and intuitive, without complex interactions, all based on the personas.
ideation
After analyzing the insights from the workshop and considering the references, we began sketching the initial design for the homepage. We met with the client to discuss the new UI proposal, ensuring alignment with their vision. Concurrently, we designed the website workflow to define the user experience for navigating the e-commerce platform.
implementation
Once the workflow and visual specifications were approved, we divided the screen designs for both mobile and desktop into three sprints. This approach ensured organized and efficient work that consistently met the client's expectations.
results
The use of the brand's main color helps distinguish it from others and makes the brand memorable to anyone who sees it.
