about
about

about

Hi There! I'm Ana Fellipelli.
A Product Designer with over 5 years of experience, born and raised in São Paulo, Brazil.

Woman with color palette
Woman with color palette
Woman with color palette

I have always been passionate about art, specifically ballet. This passion expanded to multiple forms of creativity. Nowadays, I have a unique interest in design, technology, and innovation, which infuses my work with a distinctive perspective. My career spans collaborations with various companies, from digital agencies to large corporations.

I have always been passionate about art, specifically ballet. This passion expanded to multiple forms of creativity. Nowadays, I have a unique interest in design, technology, and innovation, which infuses my work with a distinctive perspective. My career spans collaborations with various companies, from digital agencies to large corporations.

I have always been passionate about art, specifically ballet. This passion expanded to multiple forms of creativity. Nowadays, I have a unique interest in design, technology, and innovation, which infuses my work with a distinctive perspective. My career spans collaborations with various companies, from digital agencies to large corporations.

Currently, I’m a Senior Product Designer at Manychat, where I build the company’s Design System, from defining its foundational architecture to scaling it across web and mobile platforms. My work focuses on creating a cohesive, flexible system built on strong principles, including typography, color, spacing, component guidelines, design tokens, and accessibility standards.

I collaborate closely with developers, PMs, and product teams to design reusable components, integrate intelligent behaviors, and shape adaptive, AI-driven UX patterns that support over 1.5 million global users. My role also involves documenting and governing the system to ensure sustainable adoption, consistent cross-platform experiences, and long-term scalability.

Before Manychat, I worked at Globant partnering with Autodesk to develop their design system, WEAVE. My previous experience includes nearly two years at Ericsson, where I helped companies design solutions for their business challenges, and three years at a local UX/UI agency called Studio Brizza. I specialize in solving complex challenges through design, having developed design systems, conducted research, facilitated workshops, and supported large-scale implementations with cross-functional teams.

I hold a bachelor’s degree in Visual Design, a certificate in User Research from New School, an AI certificate from MITxPro, and additional training from the Interaction Design Foundation, such as HCI.

My career has been dedicated to crafting user-centered, scalable, and intuitive digital experiences. I possess extensive knowledge in product design, research, design systems, and prototyping.

Outside of work, I still practice ballet and love exploring new places and spending time with my family and friends.

experience
experience

experience

Senior Product Designer @ Manychat

September 2025 - current

  • Built and documented the design system’s foundational architecture and design tokens, ensuring cross-platform consistency.

  • Created responsive, multi-platform UX guidelines enabling scalability and accessibility at enterprise level.

  • Unified web and mobile experiences under one cohesive design language.

Senior Product Designer @ Manychat

September 2025 - current

  • Built and documented the design system’s foundational architecture and design tokens, ensuring cross-platform consistency.

  • Created responsive, multi-platform UX guidelines enabling scalability and accessibility at enterprise level.

  • Unified web and mobile experiences under one cohesive design language.

Senior Product Designer @ Manychat

September 2025 - current

  • Built and documented the design system’s foundational architecture and design tokens, ensuring cross-platform consistency.

  • Created responsive, multi-platform UX guidelines enabling scalability and accessibility at enterprise level.

  • Unified web and mobile experiences under one cohesive design language.

UX Designer @ Globant

March 2022 - current

  • Helped develop a comprehensive and functional Design System for Autodesk products and software, encompassing every aspect from conducting workshops, quantitative and qualitative research to designing and defining final component guidelines.

  • Contributed to the creation of prototypes, ranging from initial wireframes to high-fidelity, navigable prototypes for products such as Fusion and AutoCad.

  • Collaborated closely with developers to translate designs into functional code, while also overseeing the quality assurance process for all components.

UX Designer @ Globant

March 2022 - current

  • Helped develop a comprehensive and functional Design System for Autodesk products and software, encompassing every aspect from conducting workshops, quantitative and qualitative research to designing and defining final component guidelines.

  • Contributed to the creation of prototypes, ranging from initial wireframes to high-fidelity, navigable prototypes for products such as Fusion and AutoCad.

  • Collaborated closely with developers to translate designs into functional code, while also overseeing the quality assurance process for all components.

UX Designer @ Globant

March 2022 - current

  • Helped develop a comprehensive and functional Design System for Autodesk products and software, encompassing every aspect from conducting workshops, quantitative and qualitative research to designing and defining final component guidelines.

  • Contributed to the creation of prototypes, ranging from initial wireframes to high-fidelity, navigable prototypes for products such as Fusion and AutoCad.

  • Collaborated closely with developers to translate designs into functional code, while also overseeing the quality assurance process for all components.

UX Designer Jr @ Ericsson

November 2020 - March 2022

  • Contributed to prototyping interfaces, from wireframes to high fidelity navigable prototypes. Additionally, worked together with users to map their pain and demands, aiming to find opportunities that could be translated into tools and functionalities for Claro Flex digital products.

  • Conducted research and applied Design Thinking methodologies to provide consulting assistance to clients, such as São Martinho creating solutions leveraging 5G technology.

  • Collaborated closely with developers to translate designs into functional code.

UX Designer Jr @ Ericsson

November 2020 - March 2022

  • Contributed to prototyping interfaces, from wireframes to high fidelity navigable prototypes. Additionally, worked together with users to map their pain and demands, aiming to find opportunities that could be translated into tools and functionalities for Claro Flex digital products.

  • Conducted research and applied Design Thinking methodologies to provide consulting assistance to clients, such as São Martinho creating solutions leveraging 5G technology.

  • Collaborated closely with developers to translate designs into functional code.

UX Designer Jr at Ericsson

November 2020 - March 2022

  • Contributed to prototyping interfaces, from wireframes to high fidelity navigable prototypes. Additionally, worked together with users to map their pain and demands, aiming to find opportunities that could be translated into tools and functionalities for Claro Flex digital products.

  • Conducted research and applied Design Thinking methodologies to provide consulting assistance to clients, such as São Martinho creating solutions leveraging 5G technology.

  • Collaborated closely with developers to translate designs into functional code.

Digital Marketing Designer at One More Balance Drink

February 2020 - September 2020

  • Developed marketing campaigns, along with conducting market research to identify and target potential marketing conversion points, establishing strategic partnerships with influencers and brands.

  • Designed a wide range of advertisement graphic materials, such as brochures, wobblers, and bags.

  • Additionally, created engaging social media content to boost brand presence and audience engagement.

Digital Marketing Designer at One More Balance Drink

February 2020 - September 2020

  • Developed marketing campaigns, along with conducting market research to identify and target potential marketing conversion points, establishing strategic partnerships with influencers and brands.

  • Designed a wide range of advertisement graphic materials, such as brochures, wobblers, and bags.

  • Additionally, created engaging social media content to boost brand presence and audience engagement.

Digital Marketing Designer at One More Balance Drink

February 2020 - September 2020

  • Developed marketing campaigns, along with conducting market research to identify and target potential marketing conversion points, establishing strategic partnerships with influencers and brands.

  • Designed a wide range of advertisement graphic materials, such as brochures, wobblers, and bags.

  • Additionally, created engaging social media content to boost brand presence and audience engagement.

education
education

education

Interaction Design Foundation

2025

  • AI for Designers

  • The Foundations of UX Design

Interaction Design Foundation

2025

  • AI for Designers

  • The Foundations of UX Design

MIT xPro

2023

Designing AI Products and Services

MIT xPro

2023

Designing AI Products and Services

Interaction Design Foundation

2025

• AI for Designers • HCI: The foundations of UX Design

MIT xPro

2023

Designing AI Products and Services

MIT xPro

2023

Designing AI Products and Services

Parsons New School of New York

2020

Intro to UX: User Research

Parsons New School of New York

2020

Intro to UX: User Research

Parsons New School of New York

2020

Intro to UX: User Research

Escola Superior de Propaganda e Marketing, Brazil

2018-2021

Bachelor in Visual Design with emphasis on Marketing

Escola Superior de Propaganda e Marketing, Brazil

2018-2021

Bachelor in Visual Design with emphasis on Marketing

Escola Superior de Propaganda e Marketing, Brazil

2018-2021

Bachelor in Visual Design with emphasis on Marketing

Colégio Visconde de Porto Seguro

2015-2017

Technical course: Foreign Trade

Colégio Visconde de Porto Seguro

2015-2017

Technical course: Foreign Trade

Colégio Visconde de Porto Seguro

2015-2017

Technical course: Foreign Trade

let's connect

Feel free to reach out for collaborations or just a friendly hello!

+55 (11) 994459753
anacristinafellipelli@gmail.com

let's connect

Feel free to reach out for collaborations or just a friendly hello!

+55 (11) 994459753
anacristinafellipelli@gmail.com

let's connect

Feel free to reach out for collaborations or just a friendly hello!

+55 (11) 994459753
anacristinafellipelli@gmail.com

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