Hi There! I'm Ana Fellipelli.
A Product Designer with over 5 years of experience, born and raised in São Paulo, Brazil.
Currently, I’m a Senior Product Designer at Manychat, where I build the company’s Design System, from defining its foundational architecture to scaling it across web and mobile platforms. My work focuses on creating a cohesive, flexible system built on strong principles, including typography, color, spacing, component guidelines, design tokens, and accessibility standards.
I collaborate closely with developers, PMs, and product teams to design reusable components, integrate intelligent behaviors, and shape adaptive, AI-driven UX patterns that support over 1.5 million global users. My role also involves documenting and governing the system to ensure sustainable adoption, consistent cross-platform experiences, and long-term scalability.
Before Manychat, I worked at Globant partnering with Autodesk to develop their design system, WEAVE. My previous experience includes nearly two years at Ericsson, where I helped companies design solutions for their business challenges, and three years at a local UX/UI agency called Studio Brizza. I specialize in solving complex challenges through design, having developed design systems, conducted research, facilitated workshops, and supported large-scale implementations with cross-functional teams.
I hold a bachelor’s degree in Visual Design, a certificate in User Research from New School, an AI certificate from MITxPro, and additional training from the Interaction Design Foundation, such as HCI.
My career has been dedicated to crafting user-centered, scalable, and intuitive digital experiences. I possess extensive knowledge in product design, research, design systems, and prototyping.
Outside of work, I still practice ballet and love exploring new places and spending time with my family and friends.
